YOGASMOGA

Retail Experience

Packaging Design 2015–2016

YOGASMOGA’s retail experience was designed to be a substantive and rewarding one for customers, from the interior architecture to the in-store yoga classes. We created packaging materials that complemented this experience, providing a memorable keepsake that protected the purchase, communicated the high-quality of the brand, and could be reused well into the future.

Role:

Material sourcing, design, and project management

Creative direction:

Anisa Suthayalai

Closeup of Gold and Black wrapping papers that depict a collage of animals and the YS logo.

Front of Gold and White YOGASMOGA retail bag in two sizes. Back of Gold and White YOGASMOGA retail bag in two sizes.

A group of people inspecting clothes and holding a YS bag within a store. Woman with a pink shirt and YS bag in one hand while gesturing to the YOGASMOGA Beverly Hills gold vinyl sign on the store window. Three shoppers holding up their YS bags in front of one of the retail stores in a mall.

Holiday 2016 Special Edition Bags

17 different Sanskrit mantras relevant to yoga practice.

Front of Gold and White YOGASMOGA hoilday retail bags in two sizes, showing Sanskrit words arranged in concentric circles.

Back of Gold and White YOGASMOGA hoilday retail bags in two sizes, showing Sanskrit words in white arranged in gold background concentric circles.