Social Media Graphics:
I created a series of 3 graphics that illustrate the impact the Markup has already had in the world, to be used on social media and donor email campaigns.
Fundraising Survey
Since The Markup has a policy of installing no tracking software on their website, they need to gather user and donation data through surveys. I created some clever social graphics to promote the survey.
Fundraising Graphics
I created a series of graphic templates to be used in social media fundraising campaigns. These built on the brand language and color palette of the Markup but used custom simple illustrations to pair along with text.
Promoting Self-Built Tools
A set of graphics to promote Blacklight and Safe Search, two impactful tools that The Markup builds and distributes to help educate the public of what is going on in the background of certain websites and platforms.
Email Event Graphic
This event invitation graphic hints at the precipitous nature of the digital products of big tech that The Markup investigates, while cleverly reappropriating Facebook’s internal mantra of “Move Fast and Break Things”.
